Beyond the Brick: How a Tiny, Sensor-Packed ‘Smart Brick’ is Rewriting the Rules of Play
Introduction For generations, Lego has been the ultimate analog experience, a tactile world of clicks and creativity. That world is about to …
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Beyond the Brick: How Lego’s New ‘Smart’ Core is Quietly Engineering a Play Revolution
Introduction For generations, the only sound in a Lego build was the satisfying click of plastic. That iconic silence is about to …
Beyond the Brick: How Lego’s New Smart Play System Ushers in a Silent Revolution for the Physical Toy
Introduction For generations, the click of a Lego brick connecting has been a sound of pure, unmediated creativity. That iconic tactile experience …
Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive …