Swedish Creative Powerhouse Bets on ‘Story Science’ to Fix Hollywood’s Script Crisis
Introduction In a bold move to combat Hollywood’s high-stakes gamble on screenplays, a trio of Swedish creative heavyweights is launching a dual-pronged venture. Greg Poehler, Linus Tunström, and Filip Hammarström are merging artistic intuition with analytical rigor, betting their new companies can engineer more resonant and commercially viable films from the ground up. Image: Lisa…