From Factory Floor to Boardroom: The Unlikely Chinese Firm Now Owning the Roomba Empire
Introduction In a stunning corporate reversal, the iconic Roomba has a new master. iRobot, the pioneer of robotic home cleaning, has filed for Chapter 11 bankruptcy and will be wholly acquired by its own contract manufacturer, Shenzhen Picea Robotics. This move turns the traditional brand-supplier relationship on its head, signaling a seismic shift in the…