The Apple Intelligence Question: Can Cupertino’s ‘Free’ AI Model Forge a New Path to Profit?
Introduction In a high-stakes earnings call, a pointed question from Morgan Stanley analyst Erik Woodring pierced the usual corporate veneer, directly challenging Apple’s CEO on the company’s most critical future bet. The query was simple yet profound: how, exactly, does Apple plan to monetize its massive investment in artificial intelligence? Tim Cook’s response, while confident,…