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An image of Apple’s new MacBook Pro with an M5 Pro or M5 Max chip. | Image: The Verge, Apple
Apple is kicking off March with a flurry of product announcements ahead of a “special Apple experience” on March 4th in New York City, London, and Shanghai.
Apple started on March 2nd by announcing the iPhone 17E. The new $599 phone has a lot of welcome additions over the iPhone 16E, like support for MagSafe charging, doubled base storage of 256GB, and a Ceramic Shield 2 display, all for the same starting price.
The same day, Apple also revealed a new iPad Air powered by an M4 chip, a bump up from the previous version’s M3 chip. March 3rd brought announcements of MacBook Pros with M5 Pro and M5 Max chips, the MacBook Air with an M5 chip, and a Studio Display refresh, including a new Mini LED-equipped XDR model. Wednesday morning has arrived with the details of the new MacBook Neo, a $599 laptop powered by an A18 Pro chip design that first launched with the iPhone 16.
Read on for all of our coverage of Apple’s March 2026 announcements.
Where to preorder the new iPhone 17E before it hits stores on March 11th
iPhone 17e hands-on: nothing more, nothing less
Apple launches $599 MacBook Neo powered by an iPhone chip
Our first hands-on look at Apple’s MacBook Neo
Apple’s website leaks MacBook ‘Neo,’ which could be its new cheaper laptop
Apple’s new Studio Display XDR adds a Mini LED upgrade
Apple launches M5 Pro and M5 Max chips
Apple announces M5 MacBook Air and updated MacBook Pro
How the new iPhone 17E stacks up against Apple’s pricier phones
Apple announces the iPhone 17E
Apple launches a new iPad Air with an upgraded M4 processor
Apple’s doing something on March 4th
Source: The Verge
